The challenge
RAK Properties is taking Ras Al Khaimah's coastal masterplans to a regional audience — across multiple languages and very different buyer mindsets.
Building campaigns for Dubai-area buyers is one thing. Reaching Saudi, Kuwaiti, Qatari, and Omani audiences — alongside UAE residents and the international diaspora — requires creative and audience strategy that respects each market.
The brief: build one coastal masterplan launch engine that works across the GCC — with consistent brand presence and locally tuned creative.
Our approach
We ran social and paid as one regional system — multi-language creative on a unified strategic backbone, with a brand-search lift programme working alongside.
- Multi-language paid acquisition across UAE, KSA, Kuwait, Qatar, and Oman — same audiences, locally translated creative, one performance view.
- Editorial-grade social calendar building brand recognition across the GCC — masterplan storytelling, coastal lifestyle content, and area updates.
- Brand-search lift programme measuring how the campaign work compounds beyond the campaign window itself.
- Server-side tracking + CRM hand-off routing inquiries by market and language to the right consultant team.
What we delivered
- Multi-language Meta + Google paid system
- Coastal lifestyle social calendar
- Brand-search lift measurement programme
- Server-side tracking + CRM hand-off
- Weekly performance memo + monthly strategy
- On-call senior pod
Outcomes
The goal was never a vanity number on a slide. It was a system that compounds — quarter on quarter, release after release.
- Stronger brand search liftRAK-branded queries growing across UAE and GCC as the campaign work compounds.
- Improved cost per qualified inquiryCost-per-qualified-inquiry trending down quarter over quarter.
- Multi-market consistencyRAK reading the same across UAE, KSA, Kuwait, Qatar, and Oman — brand recognition compounding.
- Pipeline reliabilityConsultant pipeline stabilising into a steady flow rather than launch-window spikes.
"They built us a regional engine — one that respects each market while keeping the RAK brand consistent across them all."
— Marketing Lead, RAK PropertiesWhat's next
The regional system keeps deepening. As RAK rolls out new coastal launches, our pod calibrates the per-market mix — and the brand-search lift programme proves the long-term return on every campaign window.
