Building website, social, and paid acquisition for premium Dubai brokerage — First Prime Properties.

The challenge

FP Properties had the portfolio — what they needed was a digital system worthy of representing it.

The website was a static catalogue, the social presence was inconsistent, and the paid layer was producing volume without quality. Every layer was running in isolation.

The brief: build one integrated system — site, social, paid — that represents the FP portfolio at the standard buyers expect, and routes inquiries cleanly to the right consultant.

Our approach

We took ownership of the full digital surface — site through to inquiry hand-off — under one senior pod.

• Custom website rebuild with listing pipeline, consultant routing, and lead-capture flows designed for high-intent buyers.
• Editorial-grade social presence showcasing the portfolio at the standard FP's buyers expect.
• Senior-led paid system across Meta and Google with audience model tuned to FP's actual close profile.
• Server-side tracking + CRM handing each inquiry to the right consultant with full intent context.

What we delivered

• Custom website rebuild
• Always-on Meta + Google paid system
• Editorial social calendar (IG, LinkedIn)
• Server-side tracking + CRM hand-off
• Weekly performance memo + monthly strategy
• On-call senior pod

Outcomes

The goal was never a vanity number on a slide. It was a system that compounds — quarter on quarter, release after release.

• Lower CPLCost-per-lead trending down as the audience model and creative library mature.
• Cleaner consultant pipelineInquiries arriving with the budget and intent profile FP's team can close efficiently.
• Brand search liftFP-branded queries growing alongside the paid layer.
• Platform reliabilityThe new web stack handling traffic and listing updates without manual ops.

What's next

We keep the system running week to week — expanding into new audiences, sharpening the creative library, and pushing the platform forward as FP's portfolio grows.