The challenge
PSI was already operating at scale — the marketing infrastructure needed to match.
The web platform was carrying years of incremental additions, the paid system wasn't consolidating signal across markets, and content production couldn't keep pace with the volume of listings and consultants in the field.
The brief: rebuild the marketing infrastructure so PSI's growth isn't bottlenecked by tooling — and consultants get the qualified inquiries they can actually close.
Our approach
We rebuilt the full digital stack — web, paid, content — under one senior pod, with the consultant network as the north-star user.
- Web platform rebuild designed for the listing pipeline — consultant routing, market filters, lead capture, and CRM integration baked in.
- Multi-market paid acquisition across Abu Dhabi and Dubai — separated audiences, unified creative principles, one performance dashboard.
- Always-on content engine producing market notes, neighbourhood guides, and listing features at the cadence the consultant network needs.
- Server-side tracking + CRM hand-off so every inquiry routes to the right consultant with full intent context.
What we delivered
- New web platform built for scale
- Multi-market paid acquisition system
- Always-on content engine
- Server-side tracking + CRM hand-off
- Weekly performance memo + monthly strategy
- On-call senior pod
Outcomes
The goal was never a vanity number on a slide. It was a system that compounds — quarter on quarter, release after release.
- Higher qualified volumeQualified lead volume per consultant trending up — measured against close rate, not just lead count.
- Cost-per-deal efficiencyCost-per-deal improving as the audience model and tracking infrastructure mature.
- Consultant productivityLess time chasing unqualified inquiries, more time on closeable conversations.
- Platform reliabilityThe new web stack handling peak season traffic and listing volume without manual ops.
"They didn't replace our tools — they replaced the limit on how much our consultants can actually close."
— Marketing Lead, Property Shop InvestmentWhat's next
The platform is built to grow with the network. As PSI adds consultants and expands into new market segments, the infrastructure keeps up — and the marketing engine keeps feeding qualified inquiries into the pipeline.
